Tech: Learn about Snapchat Glass features, Price and design.
There was once a mammoth vending machine smiling, yellow, with a cloud of colorful balloons on the head. If you find it, you can arrange a pair of Snapchat Glasses … if you’re lucky.
It sounds like the beginning of an animated film, instead, it comes Bot automatic distributing the first units of the smart glass of Snapchat – the Spectacles – to the hundreds of people waiting to get their hands on the coolest product and company of the moment.
A simple and original marketing strategy : positioning the Bot at the hubs of American nightlife and let the media phenomenon do the rest. But the thing that more than anything makes this brilliant operation and totally in line with the concept on which it is based Snapchat, is that these Snapchat vending machines ” in time ” are the new frontier – or a Pro version – the temporary shop , since there they remain in the same place for more than 24 hours (just like the snap ).
In short, we find ourselves clearly all the key elements of Snapchat: volatility, the charm and mystery , which they sealed as the most intriguing app of the moment.
It is clear that all this potpourri of joy and balloons is the result of a product launch that provides some much-needed wow effect : effect that, in any case, when you run out will guarantee a good visibility to the product, in time to help promote such practices when available on the dull shelves of specialist stores.
TheSnapchat vending machine was first “landed” in Venice Beach, California, on November 10 last year, and still do not know when it will be available in the other parts of the world, but certainly not before 2017. However, there are others who took the opportunity and the feverish enthusiasm to buy them a pair of digital glass more, in order to sell them on eBay for the modest sum of $ 3,000 – about 17 times its commercial price. The harsh law of the market.
Snapchat Glasses are simple yet amazing.
The Spectacles by Snapchat represent the glittering present the technological trend of intelligent glasses , which carry on their shoulders the weight of a massive predecessor, the size of a giant like Google. The Google Glass they are presented as “the turn of the century hi-tech” and ended up asking up for more up gradation and some modification – indexed as such also by Google in person.
Appearances count . Unlike the objective bad appearance of Google Glass, the Snapchat glass has a design really cool, making them very close to the classic pair of stylish sunglasses.
They represent the perfect compromise between an accessory hi-tech (very social and little nerd) and an attractive trendy detail: a mix that makes them very close indeed to the tastes of the teen and the Millennials, the target of choice for Snapchat.
The Snapchat Glass is available in three colors: black, coral and sugar paper. Nuances that paint with strong colors also the cheerful ad campaign, which features the winking Specs on the faces of models complete with a matching lipstick.
Case of Snapchat Glass is also its Charger.
Even the packaging has not been achieved by chance. The Snapchat Spectacles are placed inside a pack that strongly resembles a box of tennis balls, which actually doubles as a charger and provides the ability to recharge the glasses without having to stick to the socket: each charger can recharge the smart glass for about four times, and each charge allows you to take up to 400 snaps, on average.
By contrast, the Specs have only one function : to record short videos in a whole new format. The slow take up a field of view of 115 °, creating a special circular video, high-quality, with an effect similar to the fish-eye. You can capture your surroundings from a very personal perspective, yours.
And so the snaps (or specs) become just a tap and translate into a recognizable video, 10, 20 or 30 seconds. While recording video, you will light the circular white small light present at the sides of the glasses frame, to warn those who fall within your field that has just become the protagonists of your next snap.
The price of Snapchat Glasses.
Ok, and now you ask: how much Snapchat Glasses cost? We anticipate us that the pricing is totally legitimate.
The Snapchat Glasses have a cost of $ 129.99 that, at least in the first place, gives the idea of ?being a bit ‘high for a product not yet fully tested. However, compared to $ 1,500 of Google Glass, it is certainly an honest and affordable price, and therefore more suitable for all budgets – even those, with holes in them – the youngest .
Snapchat Glasses will be the market leader as regards the world of smart glasses? Who knows. In fact, if Google Glass have turned completely to a size enterprise and Spectacles nod to the consumer, here to appear slowly to the window the odd man appears.
The Apple could not afford not to take part in the controversy. It is rumored that soon all iPhone users will have another advanced tool, which will introduce the management of the much talked about Augmented Reality: the iGlass . Tim Cook, the CEO of Apple, said: ” we will wonder how we lived without, in the same way in which we ask ourselves today how we lived without our smartphones .”
Are you enticed ? Unfortunately, it seems that we will have to wait for the debut of this revolutionary product – a synthesis of technology, design, range and, above all, experience – until 2018.